can be an overwhelming topic, he demystifies the jargon, dispels the myths, and helps you develop an effective, day-by-day plan. Revised and updated with more than 100 pages of new material on all the latest developments, Evans includes new and updated coverage on Facebook, Twitter, and Google+; the latest on listening and analytics platforms; how to incorporate mobile and location-based services like Foursquare and Gowalla into your plan; and more.* Helps marketers, advertisers, and small business owners quickly develop effective, practical approaches to social media marketing campaigns * Highlights the latest you should know about Facebook, Twitter, and Google+; as well as mobile- and location-based services such as Foursquare and Gowalla * Shows you how to track and measure results and integrate that information into your overall marketing plan * Features case studies, step-by-step instructions, and hands-on tutorials If you’ve been seeking ways to break down social media marketing into tasks you can handle and campaigns that deliver, this is the book you need.