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Social Media Marketing

Social Media Marketing

can be an overwhelming topic, he demystifies the jargon, dispels the myths, and helps you develop an effective, day-by-day plan. Revised and updated with more than 100 pages of new material on all the latest developments, Evans includes new and updated coverage on Facebook, Twitter, and Google+; the latest on listening and analytics platforms; how to incorporate mobile and location-based services like Foursquare and Gowalla into your plan; and more.* Helps marketers, advertisers, and small business owners quickly develop effective, practical approaches to social media marketing campaigns * Highlights the latest you should know about Facebook, Twitter, and Google+; as well as mobile- and location-based services such as Foursquare and Gowalla * Shows you how to track and measure results and integrate that information into your overall marketing plan * Features case studies, step-by-step instructions, and hands-on tutorials If you’ve been seeking ways to break down social media marketing into tasks you can handle and campaigns that deliver, this is the book you need.

1,298.00

Description

Social Media Marketing-by Evans, Dave.

410 Pages · 2002 · 4.74 MB · 200,841 Downloads· English
by Evans, Dave.
  • ISBN: 9781118194492, 9781118194492

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